Growth & Marketing Manager

About the role

You'll lead the marketing function end-to-end — narrative, KOL programs, paid acquisition, community, and lifecycle. The bar is institutional-grade brand with the speed of a crypto-native team. We obsess over conversion to deposits, not vanity metrics.

What you’ll do

• Own quarterly growth targets tied to TVL, depositors and active wallets.
• Design and run KOL campaigns: sourcing, briefing, contracts, tracking and ROI.
• Lead content velocity across X, Discord, blog, video and long-form research.
• Run launch campaigns for new vaults, integrations and chain expansions.
• Manage performance channels and attribution across web, app and onchain funnels.
• Partner with BD and Capital Formation on co-marketing with chains, protocols and funds.

What we’re looking for

• 4+ years leading growth or marketing at a crypto protocol, exchange, wallet or top-tier crypto media.
• Proven KOL playbook — you have a roster, you know rates, you measure outcomes.
• Hands-on with analytics: Dune, GA, Mixpanel, attribution and cohort analysis.
• Sharp written voice in English; you can edit ruthlessly and write yourself.
• Strong product taste and ability to brief design and engineering.

Nice to have

• Existing distribution: Twitter following, newsletter, or a podcast.
• Experience scaling community programs (ambassadors, quests, points).
• Prior work on stablecoin, lending or yield product launches.

What we offer

• Competitive salary, performance bonus and $TOWN allocation.
• Direct ownership of brand and growth — you set the strategy.
• Working budget for KOLs, paid, design, video and events.
• Remote-first, async-first, with global offsites.